The interplay of innovation, strategy and brand is successful when it includes a genuine, emotional resonance.

dmaa - Innovation network for destinationsdmma Association
Transformale Festival for contemporary art in CarinthiaCarinthian Tourist Board
Cooperative Venture “Enjoy Camping in Carinthia”ARGE “Enjoy Camping in Carinthia”
Corporate Strategy Austrian Tourism Board 2020+Austrian Tourism Board
The “holiday by the lake” strategy for the futureCarinthian Lake Districts
Destination Management and Marketing StrategiesBregenzerwald, Most-viertel, Weinviertel, Bad Kleinkirchheim, Region Hohe Tauern, Millstätter See, Wiener Alpen, Bodensee-Vorarlberg, Neusiedler See, Allgäu, Kleinwalsertal
The Holiday in Austria brandAustrian Tourism Board
Concepts for state-wide tourism brandsVorarlberg, Carinthia, Burgenland
Brand Experience Space Designke Klopeinersee, Lake Millstättersee, Lake Constance - Vorarlberg
Concepts for Destination BrandsMostviertel, Bregenzerwald, Weinviertel, Bad Kleinkirchheim, Allgäu, Millstätter See, Kleinwalsertal, Bodensee-Vorarlberg, Thermenwelt Burgenland, Wiener Alpen, Pfronten, Saalfelden-Leogang
Storyfication in TourismImpulse papers on “Heimat” and "Nature Reloaded", Austrian Tourist Board
Corporate Concept Montforthaus FeldkirchMontforthaus Feldkirch GmbH
Pfronten 2018 Tourism Strategy and holistic Managment ConceptMunicipal Administration Pfronten
Developmentplan Harbourquater Hard am BodenseeMunicipality of Hard am Bodensee
Markenstrategie für den Wirtschaftsstandort Kärnten 2020+Kärntner Landesregierung
Aktualisierung der Tourismusmarke Kärnten 2020+Kärnten Werbung Marketing und Innovations GmbH
future tourism. beyond recoveryÖsterreich Werbung, Verein dmma